*Morocco gave me colors.*

This is the first time the private residence for Saint Laurent and Pierre Bergé — Villa Oasis — has been used for a commercial campaign. The property also includes the Jardin Majorelle botanical garden, as part of the original 1980 property purchase.

Saint Laurent Winter 2025 Campaign at Villa Oasis Marrakech by Drew Vickers AOC Fashion

Models Ajus Samuel, Libby Taverner, Lota Blaskovic and Noor Khan are center stage in the large collection of visuals developed for the Saint Laurent Winter 2025 Campaign.

Drew Vickers [IG] acts as photographer and director for this artistic color explosion, styled by Paul Sinclaire and with the actual collages created by Arnaud Michaux⁣ [IG].

Collage effects are unusually effective in the campaign, acting as a metaphor for the French-Moroccan cultural design fusion that has fueled French design for decades. The synergy between the two cultures is a foundational element in the careers of Yves Saint Laurent and other designers in fashion and interior spaces.

It’s important to not treat Morocco and especially Marrakech as a trend or an influence on French design. Marrakech and Morocco are embedded in the DNA of French design.