Miu Miu 2025 Matelassé Leathergoods Campaign with Gigi Hadid and Xiao Wen Ju AOC Fashion

The new Miu Miu [IG] 2025 Leathergood Campaign, starring Gigi Hadid in its initial release, immortalizes both the brand’s emblematic matelassé now presented in soft suede across the Wander and Arcadie handbags and the women who hold it in their hands. The color hues are delicious: chocolate, mustard, pistachio and fuchsia.

Technical execution by Steven Meisel [IG] creates timeless imagery inspired by classic high-society portraiture of the 20th century. Styling by Lotta Volkova; creative direction by Edward Quarmby.

In Miu Miu’s own words: “Photographed by Steven Meisel, each image is uniquely digitally ‘painted’ by hand, its subtle nuances of hue accidental and true, a genuine echo of the work of the brushstroke. Nodding to historical styles, photorealist and yet not, there is an ever-present and intriguing ambiguity - an energy of uncertainty, images caught between the mediums of painting and photography, of present and past.”