Meet WASTE.Paris: Valentine Hotton's Chic Clothes Born of Textile Waste AOC Fashion

Seeing images from WASTE Paris [IG] on Models.com just now, Anne said “This brand with the terrific name better be sustainable.”

Paris-based, Ukrainian female photographer/videographer Julia Romanovskay [IG] is behind the lens, capturing model Jildou Lisa.

The Instagram message only says “We empower women.” But arriving on the WASTE Paris website, the stated mission is “to fight against waste in the textile industry.”

As stated, WASTE Paris “sublimates the fabrics and leathers of major luxury houses — intended to be thrown away — through its desirable, durable and timeless micro-collections.

WASTE Paris co-founder Valentine Hotton launched the brand in 2022, defined by her experience as founder of COLLECTIF CHIFFON, a consulting agency in 2019.

As a ‘Little Engine That Could’ brand, WASTE.Paris has taken on a big voice in the sustainability sector.

The world-famous, childhood story about perseverance to get to the top of the hill would struggle today to make sustainability gains in America and parts of Europe. Shein and now Temu flood the US market with cheap, throwaway clothes and brands must respond.