The Row's Slow Growth, Discerning DNA on View in Vogue Korea November 2024

The Row's Slow Growth, Discerning DNA on View in Vogue Korea November 2024 AOC Fashion

Mary-Kate and Ashley Olsen, the twin sisters once known for their child acting roles, have emerged as savvy and successful, powerhouse fashion entrepreneurs with The Row [IG].

The November 2024 issue of Vogue Korea [IG] shares top model Chloe Oh wearing The Row exclusively. Photographer Peter Ash Lee [IG] is behind the lens, with styling by Eunji Shin./ Hair by Tsuki; makeup by Grace Ahn

Expansion Funding for The Row

The Row, founded in 2006, is generating significant news this fall. The quiet luxury brand secured a significant financial endorsement from two of the world’s most influential families in the fashion and beauty sectors. The Wertheimer family, owners of Chanel, and L’Oréal heiress Françoise Bettencourt Meyers, have acquired minority stakes in the company, pushing The Row’s valuation to $1 billion.

Natalie Massenet, co-founder of Imaginary Ventures and former CEO of Net-a-Porter, has also backed The Row, further cementing the brand’s reputation among top-tier investors.

AOC notes that the Olsen owners have achieved their investment goal without losing control of their brand.

New Shop in Paris

The Row continued to generate September headlines in fashion world with the opening of its new store in Paris, tucked away on 1 rue du Mont Thabor, at the corner of rue d’Alger and in the shadow of The Louvre. The same design aesthetic permeates the new interior space, once a restaurant, that defines the clothes and accessories carrying The Row’s label.