K-pop girls LE SSERAFIM [members Kim Chaewon, Sakura, Heo Yunjin, Kazuha, and Hong Eunchae] celebrated New Year’s 2024 riding high on the US Billboard charts with their new song 'Perfect Night'.

See the K-pop group performing ‘Perfect Night’ on LE SSERAFIM’s IG, currently with about 8 million followers. The gamer-inspired visual effects in the video are noteworthy.

The South Korean girl band were the stars at the after party following the Pre-Fall Louis Vuitton show in April, 2023. Today they are ambassadors for Louis Vuitton, the largest, most dynamic and culturally-engaged luxury brand in the world.

Their debut act places LE SSERAFIM in a campaign for a bag capsule exclusive to the South Korean market, against a visual backdrop of Jamsugyo Bridge.

Vuitton enlisted "Squid Game" director Hwang Dong-hyuk to help build the scenography for the April 2023 show, the first-ever fashion production on the landmark Jamsugyo Bridge in Seoul.

Knowing Seoul as well as Anne does, the Louis Vuitton fashion show on the iconic bridge was surely a landmark event and source of enormous cultural pride and good will for Louis Vuitton in South Korea.

As Anne of Carversville really drills down on the fine details of Louis Vuitton on a daily basis, it’s clear that the luxury brand’s respect for global cultures is core to the emerging strategy under new Louis Vuitton chairman and chief executive officer Pietro Beccari.

Follow the world’s largest luxury brand from AOC’s front page Louis Vuitton ‘digital front page wing’.