Prada Group Caffè Principe in Forte dei Marmi, Italy-3

Prada's Caffe Principe: Where Excellence Meets Timelessness in Forte dei Marmi AOC Eye

Nestled in the enchanting Italian coastal town of Forte dei Marmi, Caffè Principe stands as a true testament to the la dolce vita marriage of excellence and timelessness.

Since its establishment in 1959, this iconic establishment has been a haven for discerning coffee lovers, gastronomes, and art enthusiasts alike. The cafe reopened today, July 9, 2023, with its legacy intact.

Prada Group Caffè Principe in Forte dei Marmi, Italy-2

Panorama Italia tells us that Caffè Principe is managed operationally by Marchesi 1824, which makes perfect sense.

The same article informs us that Prada acquired Caffè dei Costanti at auction, as the oldest café in Arezzo. The bar was made famous by the Oscar-winning 1999 film “Life is Beautiful” at auction. While the cafe has personal meaning to Miuccia Prada’s husband Patrizio Bertelli, the film itself is about the Holocaust.

Honoring the Legacy of Caffè Principe

In fact, Caffe Principe has been restored to honor the legacy of the hotspot, keeping its original name and reintroducing its distinctive navy color that is now prevalent throughtout the interior and all product packaging.

Prada Group Caffè Principe in Forte dei Marmi, Italy-1

Caffe Principe's reputation as a meeting point for intellectuals, artists, and stylish locals has endured through the years. Here, one can engage in captivating conversations, savor the exquisite flavors of Italy, and indulge in the deep sensations of history, or even read the pages of writers breathing the same seaside air decades ago.

We’ll be waiting for more news and exciting reports from Forte dei Marmei, a place I know quite well. Memories . . . memories. ~ Anne