Flower Power Takes Charge in Prada AW 2023 Campaign by Willy Vanderperre AOC Fashion

Prada’s FW23 ad campaign “In conversation with a flower” explores the dominant relationship that humans have with flowers and with nature generally. Ferdinando Verderi provides creative direction, with styling by Olivier Rizzo.

These surreal images by Willy Vanderperre [IG]put humans and flowers on an equal footing with each other, upsizing flowers until they take on their own, otherworldly persona and emotions — leaving the entire cast of actors and flowers to deal with each other eyeball to eyeball.

These unique flowers interact with five actors - Benedict Cumberbatch, Hunter Schafer, Kodi Smit-McPhee, Letitia Wright and Li Xian - “a roster of cinematic idols reflecting Prada’s long-standing relationship with cinema as an expression of cultural ideas and ideals.”

Set to Massive Attack’s darkly cool trip-hop classic “Angel,” the short film explores the question: “What is their view of the sensate nature of these phantasmagoric plants?”