Sporty & Rich X Hotel du Cap-Eden-Roc and the New French-American-AOC Alliance AOC Fashion

Embracing her faux French roots without behaving like an imposter, it’s perfectly natural — even logical — that Sporty & Rich finds itself in an exciting collaboration with one of the world’s most important destinations — Hotel du Cap-Eden-Roc Antibes.

Sporty & Rich is not just a fashion brand; it represents a lifestyle that seamlessly blends athleticism, wellness and luxury. At its core, the brand embraces the belief that being active and maintaining physical fitness should not compromise one's sense of style or desire for clothes with an attitude of luxury.

Canadian-born, New York-based founder Emily Oberg has a sixth-sense for brand DNA and pedigree, and she plays her hand expertly — choosing a name like Sporty & Rich for her brand, but not falling down the rabbit hole of vapid pretentiousness.

There’s a very European and specifically French attitude to her presentation, an approach to dressing that may be sporty and serious — but not in a typically American crash and burn mentality when the focus is sports. Wellness to French women is just as important as a form of exercise. Oberg understands this nuance well and is pursuing the wellness category.

All That Jazz

As familiar as I am with the French Riviera, it was only after the Louis Vuittton Men’s show — which Anne watches whenever her spirits need a lift — that I connected the dots of the world’s most famous jazz festival in Antibes, founded in 1960, with the night of May 20, 2023 in Paris.

The deep love for France — both Paris and the French Riviera — expressed by many of the most famous names in American jazz is a huge part of the history of Eden-Roc. Countless American Blacks sought refuge there, viewing Eden-Roc as a sanctuary.

Yes, many came to rehearse during the day, while performing under the Riviera stars at night. But others like Miles Davis came to recharge — not to be seen, but to walk along the beach and formulate new ideas for his music.

Hotel du Cap-Eden-Roc Antibes and the American-French Jazz Alliance AOC Eye