New mother and good friend to photographer Elizaveta Porodina [IG], model Maggie Maurer fronts the ‘Euphoria’ collection of eyewear from Los Angeles-based Jacques Marie Mage [IG]. Vittoria Cerciello styles the campaign with set design by Afra Zamara./ Hair by Olivier Schawalder; makeup by Cecile Paravina

The artisan brand has an incredibly beautiful website with equally inspiring products that include eyeglasses as the lead product, supplemented with select jewelry pieces, gifts and home products.

There is a rich ‘history’ of the Jacques Marie Mage brand on the gorgeous but ‘slow fashion’ website.

With multiple young photographers chasing Elizaveta Porodina’s photographic techniques, she introduces multiple new ones in these images. No need to point them out.

Porodina is establishing her creative mettle with consistency of high-quality innovation and newness — as the hounds run fast, nipping at her ankles.