The Beautiful Pharrell Williams has been Named Louis Vuitton Men’s Creative Director
/ Anne EnkeAnne may weep over the new Etro ad campaign today and start quoting the Bible about Eve and the apple, but she knows what’s goin’ down.
I never praise myself, but I KNEW Pharrell was the perfect human for Louis Vuitton Mens and that LV would see it that way, too.
I’ve asked Louis Vuitton Mens [and Dior — too — both men and women] and Etro this morning to pick up the mantle that few businesses can lead. LVMH is well aware of what I am saying. And they are listening.
Note that both the NYTimes and WSJ are clueless about the multiple layers involved in their decision. Everything they write is about superficiality and both sets of big-media writers are oblivious to the multiple layers of why Pharrell is so attractive to LVMH. Interesting. We share the WSJ article, which is better than the NYT.
This video about Pharrell’s ‘Black Ambition’ organization is only about two years old. Clearly Virgil knew how ill he was, but we see here Virgil and Pharrell really speaking to issues of black success. The convo goes deep into their values as humans.
Felecia Hatcher is very succesful in her own right and she serves as CEO of ‘Black Ambition’.
Thank you; thank you; thank you LVMH for everything — for giving this mantle of Virgil’s to Pharrell.
You are the only guys who truly understand what I am saying. We have mental telepathy, and we MUST change the world and create empathy as Pharrell says. Boy do we have work to do — and not a whole lotta time to turn this situation around. ~ Anne
AOC shares this video with Pharrell William, Virgil Abloh and Felecia Hatcher, who is CEO of Pharrell’s ‘Black Ambition’ organization.
Related: Virgil Abloh Says Pharrell Opened the Door for a Whole Generation of Black Kids Complex March 2020
Louis Vuitton Taps Pharrell Williams as Next Menswear Designer WSJ
Related about Pharrell Williams
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Anne Shreds & Trashes Lauren Sherman Gross Attack on Pharrell Williams
When an editor bills themselves as the definitive fashion voice of a generation, the industry expects rigorous, fact-based journalism. Instead, Lauren Sherman over at Puck News has developed a predictable, cynical but also clever habit of throwing stink bombs on Pharrell Williams, creative director of Louis Vuitton Men.
Her June 2026 "Line Sheet" briefing, titled Pharrell Inc., is a prime example. In it, Sherman attempts to paint Pharrell as a slick operator taking LVMH for a ride. In her columns, Sherman treats Pharrell’s creative output as a distraction and a sideline hustle that comes at the expense of Louis Vuitton.
It is a lazy, superficial take on Pharrell Williams that collapses under the slightest scrutiny. A closer look at the actual corporate timelines, contract structures, and cultural contexts that swirl around Pharrell’s everyday life reveals that Sherman isn't just missing the point—she is entirely failing to do the homework. Sherman deserves every stink bomb we throw right back at her — except ours contain platinum level facts and analysis. She should try using some.
Madame X, Creole Society, Pope Leo XIV and the Great American Experiment
American expatriate artist John Singer Sargent's officially titled "Portrait of Madame X," is one of the most renowned and scandalous artworks of the 19th century. Painted in 1884, it captures the striking visage of Virginie Amélie Avegno Gautreau, a Parisian socialite known for her unconventional beauty and daring fashion sense.
The minute AOC read the word ‘Creole’ to describe the ancestry of Sargent’s muse, Anne stopped to consider Madame Gautreau’s background within the context of new Pope Leo XIV’s own Creole family lineage.
In September 2025, Pharrell Williams co-hosted with Maestro Andrea Bocelli the ‘Grace for the World’ concert in St. Peter’s Square and —yes, the men were all dressed in Louis Vuitton Men black suits elegance.
Many of us were online together when John Legend sang ‘Glory’. It was a total catharsis in straightening our spines and marching forwards with Pope Leo as our wingman.
Louis Vuitton Spring-Summer 2026 Men’s Pre-Collection Delivers Dogs Galore
Hallelujah! AOC bumped into Pharrell’s Louis Vuitton Spring-Summer 2026 Men’s Pre-Collection video and it’s so joyful. Pharrell brings his humanity into everything he does.
Styled by Matthew Henson, the campaign is fronted by English footballer playing for Real Madrid CF, Friend of the House Jude Bellingham and English actor and producer Callum Turner, a House ambassador.
Photographed and filmed by Oliver Hadlee Pearch [IG] the footballer and actor are seen in scenes from aristocratic life — with no aloofness.
Pharrell Williams Heads to Rome with Voices of Fire for Vatican City Unity Concert
In Rome, Pharrell will co-direct with Andrea Bocelli the ‘Grace for the World’ closing celebration of the third World Meeting on Human Fraternity. The “landmark cultural and spiritual event” will take place in St. Peter’s Square and will stream live on Disney+, Hulu, and ABC News Live on Sept. 13 at 3 p.m. ET.
According to a press release, the concert will “bring together music, reflection, and visual storytelling in a singular live experience,” and feature live performances by Bocelli, Williams with the Voices of Fire Gospel Choir, Teddy Swims, John Legend, a 250-person international choir and more talents. There will also be an aerial drone and light show by Nova Sky Stories, including imagery inspired by the Sistine Chapel.
Pharrell called the upcoming gathering “a rare cultural moment where the world stops and collectively tunes in. It is a message of unity and grace for all of humanity”.
2024 Rumor Confirmed: Louis Vuitton Is At Bat for Beverly Hills Cheval Blanc Property
California Dreamin’ . . .
There are many reasons why Louis Vuitton adores America and has an extra deep love affair with California. Progressive, multicultural, artistic in multiple disciplines, great weather, big money, and a maverick spirit all make the list for why LVMH and several maisons — but especially Louis Vuitton — have California Dreamin’ in their blood.
WWD shared in February 2024 the unconfirmed rumor that Louis Vuitton hopes to take over the defeated proposal for a 109-key Cheval Blanc hotel on the 50,000 sq foot property on Rodeo Drive in Beverly Hills. Louis Vuitton Chairman and CEO Pietro Beccari plans larger and grander retail attractions and fashion show events for Louis Vuitton locations around the world.
Today — on Labor Day 2025 in America — the rumor has been confirmed by Bloomberg, who has seen the filings with the city of Los Angeles for Beccari’s big new dream baby.
‘Huge’ Takes Many Forms and LVMH Has Human Assets
Vuitton CEO Pietro Beccari arrived at Louis Vuitton in January 2023, with a key priority of recruiting Pharrell Williams to the world’s biggest luxury brand to replace the beloved, and sorely missed Artistic Director of Louis Vuitton Mens, Virgil Abloh.
AOC was first and early, to the best of our knowledge, in calling for Williams to join LVMH Men.
We were the only media source with the moxie to criticize the team that lost the 2023 special vote for the Cheval Blanc in Beverly Hills. And we proposed a far better team to deal with LA politics, if the Louis Vuitton takeover of the site was true.
Prepare for takeoff!!
Anne Talks Louis Vuitton Men Pre-Fall 2025 Collection and Dior Men Spring 2026
Flaunt Magazine [IG] Issue 199, ‘Fleeting Twilight’ shares key looks from the Louis Vuitton Men’s Pre-Fall 2025 Collection. Creative Director Pharrell Williams previewed the collection in Miami December 2024, with the upcoming Met Gala dandy aesthetic on his mind.
I just reviewed again Jonathan Anderson’s swoon-worthy debut men’s collection for Christian Dior, and like Pharrell, he also tapped the ‘young aristocrats’ trend. Anderson added skirts for men and nipping his waists with overtly-femme swagger and white bow ties.
Louis Vuitton Men Compared to The Absolutely-Brilliant Jonathan Anderson Dior Mens Debut
Pharrell played his ties straight and long, Anderson likes bows. Both designers did white ties and the Louis Vuitton man does go to the office to afford his wardrobe preferences. He’s a working man. Anderson’s Dior man is a trust fund kid — or maybe the growing number of men — at least in America — living at home with parents.
Dandyism is a design key to writing about both collections — Dior Spring 2026 and Louis Vuitton Pre-Fall 2025. Yes, Pharrell was off to India with lean and long fluidity for his Spring 2026 collection, which AOC loved.
Pharrell Williams Carries the Olympic Torch Onwards to UNESCO for Louis Vuitton Men
The Louis Vuitton Men Spring 2025 campaign, lensed by Stef Mitchell with Gabriel Moses [IG] as photographer and director, The visual effects continue the major themes Louis Vuitton Men creative director Pharrell Williams introduced at his fashion show held in Paris at UNESCO House.
This season Vuitton Men teamed up with Air Afrique in Paris, a consultancy inspired by those glorious years when all things seemed possible, and a multicultural youth quake took hold around the world.
After his recent role representing Louis Vuitton and his adopted country of France at the 2024 Paris Olympics, Williams was feeling the love of his own humanrace [Pharrell’s skincare brand] family.
Louis Vuitton Taps Skateboarder Tyshawn Jones As Friend of the House
Luxury house Louis Vuitton doesn’t need to use three banned in America initials i-e-d when reinforcing the 21st century DNA of the world’s largest luxury brand.
There’s no luxury house that AOC watches more closely than Louis Vuitton in understanding their ‘take’ on where we’re heading culturally. I should clarify that it’s Louis Vuitton Men — more than women’s — that clarifies the brand’s vision in the public sphere.
AOC didn’t understand just how tight former Christian Dior Men’s creative director Kim Jones was with Virgil Abloh, when Jones was at the helm of Louis Vuitton Men’s from 2011-2018 and passed the baton to Abloh as his mentor.
With Pharrell Williams succeeding Abloh [RIP] — we’re looking at a continuous cultural vision for LV that’s about 15 years old across three creative directors who formed their own modern-day rat pack.
America’s Black Cowboys, As Tributed by Pharrell Williams for Louis Vuitton Fall-Winter 2024 Men’s Collection: Pt 1 of an American-French Cowboys Story
Historians estimate that in the latter half of the nineteenth century, one in four American cowboys was black. Anne of Carversville seriously doubts that this reality is taught in the history classes of American schools. Additionally, an estimated 12% of cowboys were Mexican.
Thanks to the January 18th Louis Vuitton Fall-Winter 2024 Men’s Collection show at the Jardin d’Acclimatation in Paris, this historical lens of exploration is opened wide. AOC is both incredulous and excited to tell this story. But first — a look at the highly-praised, Louis Vuitton Men Creative Director Pharrell Williams Fall-Winter 2024 show.
Black Cowboys and Slavery
The history of black cowboys in America is deeply intertwined with the legacy of slavery and the Civil War. Prior to Emancipation, many enslaved African Americans were forced into labor on plantations, including working with cattle. Other African Americans went west to California as slaves of gold miners and to Utah as slaves of Mormons.
Texas became the largest home to black cowboys.
Chinese New Year arrives mid-February, resulting in the Louis Vuitton Men Pop-Up in Hong Kong being open only until February 15. Might we see an extension later in spring?
The Louis Vuitton machine is in high gear for the release of the first Pharrell Williams Louis Vuitton Men collection and these new lookbook images lensed by Amit Israeli [IG] and AOC tag and also Gabriel Moses [IG]
Models include Awwal Adeoti, Dara Gueye, Ridzman Zidaine, Teo Abihdana and Thatcher Thornton styled by Matthew Henson. / Hair by Christian Eberhard; makeup by Christine Corbel
Creative Direction for the shoot is credited to Pharrell Williams [IG] and Lina Kutsovskaya [IG].
Louis Vuitton is launching a podcast with popular French fashion journalist, documentary maker and YouTuber Loïc Prigent. Called ‘Louis Vuitton Extended’, the podcast will dive deeper into the scenes of what’s happening behind the scenes at one of the world’s premier luxury houses. That Prigent-guided conversation includes the house’s cultural codes, values and activism.
In the case of Louis Vuitton Men’s creative director Pharrell Williams, the dialogue will focus on the June 20, 2023 show and all the decisions made around its structure and content.
Louis Vuitton Men’s has released images from the FW 2023 collection, co-created by Colm Dillane [IG], aka Kid Super, and the Louis Vuitton Men’s studio design team.
Marq Rise styled the shoot with images by Paul Kooiker [IG].
Preparing to write these words, I scrolled my Apple News for any event connected to this post.
The Universe Dials In
You may or may not have read my recent post about American jazz musicians seeking refuge in the French Riviera — and not only to perform.
Apple News just shared one of those “on this day 100 years ago” articles from yesterday — as if it fell into this post. The French Ministry of Foreign Affairs issued this statement on August 2, 1923:
“Some foreign tourists, forgetting that they are our guests and that they, therefore, owe respect to our customs and our laws, have lately, on several occasions, violently shown their disapproval when they have found men of colour from French colonies sitting near them in public places. They have even gone so far as to demand their expulsion in insulting terms. If similar incidents recur measures of redress will be taken.”
The Racists in Paris Were White American Tourists
The foreign tourists not respecting French customs and laws were Americans. Follow the link at top of post to the entire story of the ugly [and presumably rich] Americans in Paris.
The Louis Vuitton Speedy bag is an iconic fashion statement that has withstood the test of time. Introduced in the 1930s, this elegant and practical handbag has become a symbol of luxury, sophistication, and timeless style.
Rihanna Fronts New LV Speedy Bag Campaign
In June 2023, fashion world adds Rihanna to the list of famous women who love a Louis Vuitton Speedy bag. Rihanna is an insider at LVMH, besides being a good friend of Pharrell Williams, the new creative director of Louis Vuitton Men who had a blowout opening night in Paris last week.
Shot by Japanese photographer Keizō Kitajima and American artist Martine Syms shot the campaign images in which, Rihanna hustles around the city with her Speedys, a modern woman with a to-go coffee in hand and her pregnant belly bared.
To mimic the candy-colored designer dupes he used to find on Canal Street sidewalks, Pharrell employed a novel silkscreen monogramming process to induce “a blurry, artisanal and almost hand-painted effect” on the new Louis Vuitton Speedy bag colors — which also coincide with the Olympic rings colors.
After a raid on the Paris 2024 Olympics offices before Pharrell’s debut, the hoped for LVMH sponsorship remains unannounced.
Power shifts are happening and not everybody has gotten the message. Clearly, significant numbers of people are not pleased with these new dynamics that are now obvious after the Pharrell Williams Louis Vuitton Men’s show on April 20.
That’s a shame, because the minute models hit the most spectacular runway in Paris — on the Pont Neuf overlooking the Seine — my immediate response was about the elegant tailoring and then the accessories.
The ‘Liberty’ luggage truck also told me that EVERY detail was in order around this epic Pharrell Williams blast-off.
It was only on Monday Juneteenth, that I learned about the Statue of Liberty as a gift to America from France, honoring the official end of slavery in America.
This new day Paris Cafe Society is just getting started, but it is real.
The show marking Pharrell Williams' first collection for Louis Vuitton Mens, will take place in the City of Lights on June 20, 2023, at 8:30 p.m. Louis Vuitton execs used their considerable influence to change Pharrell’s debut date
On the subject of those delicious bag colors, read on about LVMH sponsoring the 2024 Olympics in Paris, promoting Louis Vuitton, Christian Dior and LVMH spirits.
In fact, it wouldn’t surprise AOC to see LVMH promoting their jointly-owned [50-50] with Jay-Z, Armand de Brignac champagne brand at the Olympics.
That would be one hell of a party! Alas, it won’t be a public event, but Mory Sacko will be in the kitchen. LVMH really wants to step out in the Olympics and they could pull this off in a big way.
AOC shares exciting news about the ongoing collaboration between Pharrell Williams and adidas — Humanrace Samba Colors by Pharrell, a collection of luxury footwear in a depth of colorways that embody the diversity and energy of Humanrace’s DNA.
Last weekend at Pharrell’s ‘Something in the Water’ Festival in Virginia Beach, music lovers with an Atlantic Ocean view got their first look at five new Humanrace Samba colorways: Yellow, Orange, Pink, Lilac, and Red. A Humanrace green colorway is also available exclusively to friends and family of the brand.
Pharrell elevates the Samba with all-around high-end leather upper and leather shoelaces sourced from ECCO Leather, a world leader in innovative and premium leather.
ECCO Leather’s water-saving tanning technology saves 20 liters of water per hide. The result is environmentally more sustainable production but higher color saturation. Humanrace always uses non-toxic vegetable dyes, and AOC assumes that is the case here. Read the Humanrace sustainability pledges.
Technically-speaking, when Virgil Abloh’s parents came from Ghana and settled in Rockford, Ill. which is close to Chicago, he was conceived in what once was New France in North America.
The design of the Louis Vuitton ‘Crochet Leather Overshirt’ is hardly workwear in the style of the American West . . . or even coal miners in Appalachia. Those pretty crochet Louis Vuitton flowers and emblems would get real dusty damn fast.
To purchase the jacket will cost you $37,000 and it’s made to order, so you must contact your local LV to pursue the conversation.
OMG! What LV could do under Pharrell is to create the patches custom — with plenty of LVs, of course. But after purchasing a DNA test as part of the jacket, the wearer could learn his/her roots. Then a select number of patches could honor those roots.
A fashion industry earthquake happened this week with the appointment of Pharrell Williams as Creative Director at Louis Vuitton Men’s, replacing his close friend Virgil Abloh who passsed in November 2021. The hip hop mogul, business entrepreneur, social activist with a high-volume voice on racial and gender-justice has drawn major criticism from fashion writers who argue that Pharrell’s lack of a formal design education indicates that all that matters to LVMH is his celebrity status.
I don’t mean to sound sassy, but knowing that Louis Vuitton doubled its volume from $10 billion to $20 billion in the last four years suggests that this executive team knows what it’s doing. I’m a maverick to the core and rarely silent on important topics.
But I do show respect to professionals who have just accomplished unimaginable results in business, results that defy logic. Before accusing them of being money-hungry Las Vegas strippers ready to trash the most valuable brand in the luxury world for a few bucks, I dig deeper.
