Pharrell Williams Carries the Olympic Torch Onwards to UNESCO for Louis Vuitton Men
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The Louis Vuitton Men Spring 2025 campaign, lensed by Stef Mitchell with Gabriel Moses [IG] as photographer and director, The visual effects continue the major themes Louis Vuitton Men creative director Pharrell Williams introduced at his fashion show held in Paris at UNESCO House.
After his recent role representing Louis Vuitton and his adopted country of France at the 2024 Paris Olympics, Williams was feeling the love of his own humanrace [Pharrell’s skincare brand] family.
Pharrell says to us [Anne’s words]: “Wait a moment, let’s slow things down here. My Louis Vuitton tenure designing for this great brand propelled by excellence, it involves concepts and ideas, too.
What good is fashion if all we do is mindlessly sell expensive luxury products? Historically, clothes meant something to people. They were signatures and symbols of beliefs and values. No, man. We are members of the global community and we have obligations to our human family. If you can afford to wear Louis Vuitton clothes and stay in our new Paris hotel, we need you rowing with me in our human family boat.”
This season Vuitton Men teamed up with Air Afrique in Paris, a consultancy inspired by those glorious years when all things seemed possible, and a multicultural youth quake took hold around the world. Follow the link top of post, because we go deeply into Air Afrique.
Pharrell Becomes UNESCO Ambassador
In the aftermath of Pharrell’s Louis Vuitton Men Spring 2025 fashion show and this ad campaign, the creative director became a UNESCO Goodwill Ambassador.
Williams' new role for the Paris-based U.N. cultural agency will involve promoting initiatives including the protection of indigenous cultures, the advancement of education and health care for women and raising awareness about genocide prevention and safeguarding cultural heritage, based on the press release.
"Growing up in Virginia, never in my wildest dreams did I think I would be given an opportunity like this one," Williams, 51, said in accepting the honor. Pharrell said by taking up the role he hoped to "deepen that sense of unity and togetherness" by doing work that "evens the odds for marginalized communities."
From a business standpoint, when your skincare business is named Humanrace, that speaks volumes about the uber-talent’s life philosophy.
UNESCO said that Williams will serve as a "mentor and role model for young creators, particularly in Africa, where UNESCO supports the development of cultural industries."
They will be so lucky to meet him. ~ Anne
