Balenciaga Pre-Fall 2022 Campaign by Nadia Lee Cohen | 'Fourth Choice' Leathers AOC Fashion

Photographer Nadia Lee Cohen [IG] shoots the Balenciaga Pre-Fall 2022 campaign in what might be the most sober snaps in the Brit’s portfolio. Models Abdou Diop, Bella Hadid, Inti Wang , Kit Butler, Lina Zhang, and Zhuo Chen are joined by French-Malian pop singer Aya Nakamura. Samia Giobellina styles the campaign, with art direction by Balenciaga’s Demna himself./ Hair by Gary Gill; makeup by Inge Grognard

For Cohen, the Balenciaga Pre-Fall 2022 campaign breaks as the photographer opens her first solo US exhibition ‘HELLO, My Name Is’ at Jeffrey Deitch Los Angeles. The Nadia Lee Cohen show is open thru August 13, 2022 at 925 N Orange Drive.

Sustainability at Balenciaga

Balenciaga shared really exciting news on the sustainability front, including the brand’s shift to using ‘fourth choice’ leathers. These hides have been rejected for some imperfection, and the term ‘fourth choice’ is theirs.

“Everything we buy is made from leftover skins that would otherwise be burned. If you can make it into a skirt or a jacket, why not? You can find a lot of this, all over the place. We’ve been doing this for a while.”

Balenciaga is also using the use of GOTS-certified organic cotton, recycled polyamide and polyester, and responsibly sourced viscose.