The message behind the new Ashley Graham X Knix Collection is clear.

It's time that all of us lived unapologetically free. Free from judgement. Free from self-doubt. Free to be yourself. That's why all our products, from the most comfortable wireless bras to super absorbent underwear, are designed to make you feel more comfortable in your own skin.

From the sheer sexiness of The Mesh Collection to the luxe softness of The Modal Collection, Knix promises that it has every woman covered.

Given the Supreme Court’s pending overturn of abortion rights in America, the concept of living “unapologetically free” is a bit dubious. People of color do not live “unapologetically free” in America.

Knix Founder Joanna Griffiths

Then again Knix founder Joanna Griffiths is from Toronto. Like Graham, she is also the mom of three under three, sharing twins with Graham. Knix is one of the fastest growing companies in Canada.

From her speakers’ bureau bio, we learn that in March 2021, Griffiths made headlines when she closed a $50M funding round, three days before giving birth to her twin daughters.

Throughout the process, she had one simple rule — any potential investor who questioned her pregnancy and her ability to run a nine-figure company and be a mother was cut from the process.

Griffiths is a known champion of body positivity, mental health, and postpartum health. In 2021, she released her first book ‘Life After Birth’, which celebrates the early stages of life and the start of motherhood.

Graham’s fashion industry experience and wildly frank and popular public pregnancy voice on body changes and body positivity are perfect for the new Knix capsule collection. May these two lioness women roar together in Knix success.

“We did an open call on social media and asked everyone to submit a video, so I handpicked the girls myself,” says Graham about the wide variety of models featured in the Ashley Graham X Knix collab images. For many models it was their first time in front of a camera, and Graham chose each of them.

Ashley Graham is known for being unusually focused and goal oriented, and she delivers a roadmap to success for other women. On the subject of Knix, Graham hints that they are just getting started.

Based on the mutually formidable credentials of both Graham and Griffiths, these two women have potentially legendary goddess synergy in business and in inspiring women to soar. ~ Anne