Polo Earth Ralph Lauren: The New Fragrance with a Purpose, Promises and Trees Galore AOC Art of Living

For L’Oréal, the fragrance licensee for Ralph Lauren, the launch of the genderless fragrance Polo Earth represents a “new way of working,” according to Alex Choueiri, global brand president of Ralph Lauren Fragrances.

Sustainability For Real

“It’s the first product where we pushed sustainability, and as much as we could, we focused on every element of the mix to make it as sustainable as possible,” Choueiri said. ““The fragrance industry has this habit of putting a lot of glass to make a product look luxurious and beautiful, but if we’re really serious about wanting to minimize the environmental impact, it should be as light as possible without breaking. The heat to create a bottle has a carbon footprint, and you want to minimize that.”

According to a corporate statement, the Polo Earth packaging and shipping materials are in line with Ralph Lauren’s commitment to create 100 percent recyclable, reusable or sustainably sourced packaging by 2025.

97% Natural Origin Ingredients

Polo Earth is 97 percent natural origin ingredients, including plant-based, naturally-derived alcohol. It is also vegan, and the carton, label and wooden cap are all FSC-certified.