Louis Vuitton artistic director Virgil Abloh is a leader in LVMH’s drive towards sustainability.

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Meet Charlie, Louis Vuitton’s new unisex sneaker that symbolizes Vuitton’s commitment to sustainability that has put it out front in implementing environmental changes within LVMH. Virgil Abloh gets much credit for being the leader of the pack at Vuitton, when the focus is climate change policy adaptations.

WWD writes: “Abloh, who defines himself not as a designer, but rather as an “artistic director for a new and different era,” has long subscribed to the theory that modifying an existing object by three percent turns it into “something special.” While that approach has exposed him to accusations of copying, it naturally lends itself to recycling.

“Design doesn’t stop,” he said. “Just because it’s been seen, and it’s been out there, doesn’t mean that you have to crumple that piece of paper up and start from zero. Just because it’s older, doesn’t mean that it’s devalued. That’s me just trying to come up with a new system, especially with the work at Vuitton.”

As part of LVMH’s ambitious plan to achieve maximum sustainability in their start to finish business practices, the company launched earlier in 2021 Nona Source, an online resale platform for the group’s deadstock fabrics and leathers.

The concept was introduced by Romain Brabo and Marie Falguerra, who presented the project as part of LVMH’s intrapreneurship program, DARE, and were invited to pilot it full-time. The internal LVMH DARE acronym means Disrupt, Act, Risk to be an Entrepreneur . . . DARE.

Charlie Hits the Streets in November 2021

Louis Vuitton’s unisex Charlie sneaker. Courtesy of Louis Vuitton

Louis Vuitton Eyes Sustainable Future With Sneakers Breaking New Ground AOC Sustainability

Charlie has some mighty enticing green measurements, as Louis Vuitton’s first unisex sneaker, produced using 90 percent recycled and bio-sourced materials. Scheduled to launch on November 12, the Charlie features a sole that’s minimally 94 percent recycled rubber.

Charlie’s upper is composed of smooth and grained synthetic material, produced from recycled polyester with a layer of Biopolioli, a corn-based plastic. The tongue patch, back of the shoe and LV logo are made with Econyl regenerated nylon created from nylon waste such as fishing nets, fabric scraps and industrial plastic.

Continue on in AOC Sustainability, where we pick up the story.: Louis Vuitton Eyes Sustainable Future With Sneakers Breaking New Ground AOC Sustainability