Adwoa Aboah Named Global Brand Activist for Rimmel London Beauty Brand

Adwoa Aboah Named Global Brand Activist for Tmmel London Beauty Brand AOC Eye

British cosmetics brand Rimmel, now owned by Coty, Inc., has tapped Adwoa Aboah as the beauty brand’s new global activist.

Adwoa and Rimmel London are “like-minded in advocating self-expression and believe in the freeing power of makeup, not to transform but to empower all wearers,” said the brand in a PR release.

The founder of Gurl Talk joins a long list of unique, trailblazing women who have previously been the face of Rimmel London. They include Kate Moss, Georgia May Jagger, Cara Delevingne and Rita Ora.

AOC thought of Aboah today, remembering her British Vogue September 2020 cover, shared with Britain’s Manchester United football star Marcus Rashford, one of three players of color who received savagely racist abuse after losing the Euro 2020 final to Italy on Sunday.

You may remember Sir Richard Branson talking about watching the game, after his return from the edge of space on Sunday.

AOC will revisit this story Wednesday, as British Vogue has resurrected their cover and shared many helpful links on racism for readers.