Zinnia Kumar Covers Vogue India January 2022 'Reset' Issue by Daniel Jackson AOC Fashion

In the Vogue India cover story, Akanksha Kamath describes Zinnia Kumar as “the perfect muse for British-Indian designer Supriya Lele's brave clothes that inhabit a delicate view of a new India.” Delicate is an understatement for the “sinuous sheer pieces that wrap across the body, revealing hip, bone, curve and crevice. . . “

In choosing the “slinkiest” pieces from her LFW spring/summer 2022 collection, Lele acknowledges their sensuality and focus on the female gaze, but the designer emphasizes that Zinnia Kumar “embodies the essence of what I am trying to say with my brand.”

The designer returns to India twice a year to work with new creatives each time. “What’s happening in India right now is so exciting. There are creatives and artists breaking rules and doing incredible things that aren’t on the global map just yet,” she says, having wrapped up a collaboration with Delhi- based photographer Sohrab Hura for her spring/summer 2022 campaign.