Gisele Bündchen Fronts Vivara Holiday 2020 Campaign | Vivara Sustainability Goals Update

Supermodel icon, Brazilian eco-activist and businesswoman Gisele Bündchen returns (as always) as the face of Vivara Jewelry Holiday 2020. Photographer Nicole Heiniger (IG) shoots the campaign with styling by Renata Correa./ Creative direction by Giovanni Bianco; beauty by Henrique Martins

It’s routine now for AOC to check the sustainability credentials of jewelers featured in our pages. Vivara is the largest jewelry in Brazil, and Gisele Bundchen (IG) is one of the most prominent eco-warriors in the world, and particularly in her home country of Brazil. Together, they make sweet music for stones lovers.

Vivara has posted their sustainability policy online. Vivara has an application pending with the Responsible Jewellery Council, with a target certification date of September 2021.

AOC is not an expert in any way on sustainability practices among luxury jewelers. We note that the Vivara sustainability policy is very general and lacking in any specificity around goals or expected dates of achieving them.