Stella McCartney's 2021 Sustainability Message by Mert & Marcus 'A to Z'
/Stella McCartney's 2021 Sustainability Message by Mert & Marcus 'A to Z'
Sustainable design guru Stella McCartney launched her Spring 2021 show with a doubling down on her original core brand beliefs of cruelty free and created with respect for the environment in the form of an ‘A to Z’ manifesto.
“I felt it was a moment to rewrite the set of rules for us to adhere to and to work toward here at Stella McCartney,” the designer said. “It [articulates] a wonderful reason for us to exist, something for us to design and work toward.”
The ‘A to Z’ manifesto was released with a fashion show at Houghton Hall in Norfolk, built in the 1720 for Great Britain’s first Prime Minister, Sir Robert Walpole. Stella’s photographer friends Mert & Marcus created these images from the Spring 2021 show featuring Caren Jepkemei, Grace Clover, Hannah Motler, Jan Baiboon and Quinn Mora. Jane How styled the Stella McCartney Spring 2021 event.