Supermodel and uber-committed eco-activist businesswoman Candice Swanepoel, founder of sustainable lifestyle brand Tropic of C, is the perfect face of the new DL1961 denim capsule campaign. Chris Colls [IG] captured Irina in the fall 2021 campaign, and he returns to the studio with Candice in this just-dropped DL1961 five-piece capsule collection.

The denim brand has partnered with Recover™ to create “the first high-performance circular jean.” Using recycled water and solar energy, Recover breaks down old clothing and weaves it with eco-friendly tech fibers such as Tencel or Reprive (recycled polyester stretch fiber).

Running our usual greenwashing check before writing on eco-initiatives, AOC finds truth in the assertion that: “Recover™ is the lowest impact recycled cotton fiber in the world and is third party certified (OCS, GRS, Oekotex Standard 100). According to the Higg MSI, Recover™ fiber outperforms virgin equivalent fibers, conventional and organic cotton, across all 5 impact categories: Global warming, Eutrophication, Water scarcity, Fossil fuel depletion and Chemistry.”

“As a CEO and founder of her own fashion brand, Candice understands the importance of sustainable fashion. Her passion for the planet and aptitude to affect change make her the perfect partner for this collection,” said Sarah Ahmed, cofounder and chief creative officer of DL1961.

Based in New York, DL1961, is known for its vertically integrated, sustainable manufacturing and green textiles. Ahmed confirms that every pair of DL1961 jeans is tracked by the Environmental Impact Measurement software by Jeanologia, and is made , without exception, using eco-fibers, optimized water, energy and resource-saving technologies.

AOC wrote in-depth on Sarah Ahmed and the DL1961 sustainability strategy in our fall 2021 campaign feature.

Irina Shayk Fronts DL1961 Sustainable Denim Fall 2021 Campaign by Chris Colls AOC Fashion