Almost every interior decorator is raving about jute rugs, and there must be a reason behind it. We had long forgotten these carpets, but they’ve suddenly become a resurrected trend. Today, jute rugs have made a fashion statement in the western world; but are they worth the hype?

Yes, they probably are! Which explains why there are plenty of designer jute rugs in the market. Most interior designers believe that these rugs are a great way to add a touch of natural elegance to your décor. But do they do more?

Working on Tuesday’s AOC post Raffia: AOC Launches Earth-Friendly Fibers Sustainable Inquiry in Fashion and Design, we came across the same concept twice in a couple hours: “biophilic design”. Fast Company summed up the concept this way:

Biophilic design dates back to the early 1980s, when the biologist Edward O. Wilson outlined his philosophy of biophilia, hypothesizing that humans have an innate, biological affinity for the natural world. Biophilic design takes this idea one step further: Because humans today spend 90% of our time indoors, according to the 2001 National Human Activity Pattern Survey, it’s necessary to bring the outdoors in and create indoor environments that reference nature in both obvious and subtle ways.

The science of biophilic design will be pursued in a separate AOC article. For now the 6 reasons why interior designers vouch for jute rugs won’t include a seventh — their potential contribution to our overall sense of wellbeing and connection to nature.

How AOC connected with jute rug expert David Nourafshan is an interesting story on its own, which we explain in this short post: “How Kendall Jenner's 'Fitting Room Rug' Took Me on a Jute Fibers Magic Carpet Ride”.

Below are some key reasons why Nourafshan’s trendy-savvy decorators recommend these jute fibers decor staples in a wide range of interior spaces.

1. They Are Environmentally Friendly

Jute rugs are among the most eco-friendly, natural fiber rugs in the market. They are made from jute, a biodegradable and compostable material. Therefore, any environmentally conscious consumer will lean towards jute rugs to show their commitment to having a green home.

Even interior designers understand that the production of jute rugs does not require heavy machinery. Surprisingly, most high-end rugs are handmade, which means no greenhouse gases are emitted during production.

2. Great Looks and Texture

Jute rugs are a popular way to add natural beauty and texture to any space. They are available in neutral hues, meaning they can blend well with any style. Homeowners don’t have to worry about their jute rugs competing with different patterns.

Surprisingly, jute rugs tend to look good with all types of decors, which is why interior designers always praise them. Apart from their impressive looks, their unique textures set them apart from other natural fiber rugs. You’ll find jute rugs quite comfortable to walk on, thanks to their soft texture.

A jute rug will always look good no matter where you place it. As long as the carpet is well-designed, it will make your space prettier.

3. Jute Rugs Are Affordable

Decorating a living space doesn’t necessarily mean you have to spend a lot of money. Rugs can be expensive depending on their design, material, and how they are made. Fortunately, jute rugs are economical as compared to other natural fiber rugs.

So, if you are working with a shoe-string budget, a jute rug should be your go-to option. The prices of a jute rug can range from $50 to thousands of dollars, depending on various factors. At least you can even purchase several rugs and use them to spice up your rooms.

4. They Are Easy to Maintain

As much as you want to make a statement with awesome carpets, it won’t make sense if they are difficult to maintain. Luckily, maintaining jute rugs does not require any special skills. Anyone can do it, and the entire process is cheap.

Jute rug maintenance is all about vacuuming twice or thrice a week and cleaning any spills and stains. Remember to use a soft bristle brush when cleaning your jute rug. Hard bristle brushes are known to damage the jute fibers.

5. Jute Rugs Are Versatile

Rugs made of jute have proven to be a favorite for interior designers because of their versatility. Unlike most carpets, jute rugs can complement a wide range of styles. Whether you prefer a modern or traditional style, jute rugs will fit perfectly.

The other advantage of having jute rugs is that you can layer them with other rugs. Layering rugs works pretty well when done in open seating areas, bedsides, and entryways. Interior designers have always used this technique to create an inviting space. You can pick David Nourafshan’s brains about various layering techniques and learn more about jute rugs here.

Still, on the issue of versatility, jute rugs can be used in various rooms, including porches, bedrooms, living rooms, and dining areas.

6. They Are Extremely Durable

Interior designers understand that homeowners prefer to invest in durable home décor. Every piece of furniture or accessory they’ll recommend will most likely last for a long time. The same can be said about jute rugs. These rugs are quite strong, meaning they can hold up their integrity in high-traffic areas.

Jute rugs will serve you for many years as long as you clean and maintain them. Failure to care for them will only cut short their lifespan.

Wrapping Up

Jute rugs are truly one of the most fashionable products that help you live in concert with nature. If you have permanent wanderlust and a deep respect for the world’s cultures like AOC, jute rugs will resonate with your inner self. Today’s designers understand the charm and potential for deeper meaning of a jute rug, which is why they are always raving about it.

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