Climate activist Greta Thunberg launches the first cover of Vogue Scandinavia Issue 1 August-September 2021, lensed by artists duo Alexandrov Klum [IG], The couple Iris and Mattias Alexandrov Klum live in Stockholm and Costa Blanca, located on the southeastern coast of Spain. Read Vogue Scandinavia’s separate interview with Alexandrov Klum.

As you would expect from Thunberg, she doesn’t mince her words in her interview with Tom Pattinson, but also clarifies where she’s coming from on the topic of optimism and change. What better place to do that than in the launch issue of the new Vogue Scandinavia. Thunberg breaks it down for Pattinson:

“There is some kind of misconception about activists, especially about climate activists that we are just negative and pessimists, and we are just complaining, and we are trying to spread fear but that’s the exact opposite. We are doing this because we are hopeful, we are hopeful that we will be able to make the changes necessary.”

[Note that digitally we’re not finding information of Greta’s clothes. We assume they are by sustainable designers.]

Related: coming out Monday, Aug. 9: World’s climate scientists to issue stark warning over global heating threat The Guardian

There are models who use their Instagram Vogue covers to thank everyone and express gratitude for the opportunity of stepping into the fashion world limelight. Not Greta Thunberg. She used a Sunday Instagram post. to send her main message about fashion around the world.

“The fashion industry is a huge contributor to the climate-and ecological emergency, not to mention its impact on the countless workers and communities who are being exploited around the world in order for some to enjoy fast fashion that many treat as disposables,”
“Many are making it look as if the fashion industry are starting to take responsibility, by spending fantasy amounts on campaigns where they portray themselves as ‘sustainable,’ ‘ethical,’ ‘green,’ ‘climate neutral’ and ‘fair.’ But let’s be clear: This is almost never anything but pure greenwashing. You cannot mass produce fashion or consume ‘sustainably’ as the world is shaped today. That is one of the many reasons why we will need a system change.”

Greta Thunberg is now 18. In 2020 the then 17-year-old founder of School Strike for Climate and Fridays For Future in America won the inaugural Gulbenkian Prize for Humanity and its accompanying prize worth one million euros. In 2019, Greta was names TIME Magazine’s Person of the Year and she’s has three nominations for the Nobel Peace Prize [2019-2021. Note the 2021 prize will be Awarded in October.]

AOC shares Swedish government-sponsored editorial on the state of fashion consumption in the country: Fast fashion is out — circular fashion is in. Sweden is in it for the long term.