Stella McCartney Resort 2023 Collection Hits 85% Record Sustainable Production AOC Fashion

Stella McCartney’s Resort 2023 collection celebrated hitting its highest sustainable production bar ever: 85%. The designer’s instinctive desire to make her collection educational tools for Mother Nature turned to the concept of ‘rewilding’.

Never a finger-wagging voice of condemnation on the environment, McCartney added ‘rechilding’ and the magic of play to her marketing strategy turning towards 2023. Stella McCartney lovers will be digging into our minds and spirits to self-educate about ‘rewilding’ and ‘rechilding’.

Sustainability Headlines

Golden Goose News

Which Luxury Bags Speak to You: Golden Goose or Celine? AOC Fashion

Writing about Golden Goose brand on July 6, 2022 AOC applauded the brand with Anne observing:

“Let me say up front that NEVER have I met a brand with a 41-page Code of Ethics highly-visible in the footer of their website.

As an example of what responsible brands with heart are trying to achieve, Golden Goose is an incredible read. It’s so much to read, that I must finish it later. But that’s the point. I WILL be back.”

Golden Goose Move Forward Ideathon

Golden Goose is back in the news with its first Move Forward Ideathon held on July 21, 2022 at Golden Goose’s Milan office.

A full recap of the day’s events is coming. Meanwhile, you can read the sustainability report that literally blew Anne out of the water on the Golden Goose website.

Related: Golden Goose also caught the eye of the New York Times in their July 9 focus on Responsible Fashion. See ‘Don’t Toss Those Old Sneakers’, a story about Golden Goose turning its focus to repairs:

“Someone who feels taken care of will always return,” its CEO Silvio Campara told the Times.

Patagonia News: Repair As a Radical Act

In December 2015, Rose Marcario — the former President and CEO of Patagonia declared that repair is a ‘radical act’.

For a company that creates garments meant to last beyond the life of the wearer, a new focus on repair was an even more radical act.

In June, 2021 Marcario abruptly left Patagonia, and sustainable hearts missed a beat. Had she become too political, suing the Trump Administration over Trump’s decision to shrink the size of two national monuments in Utah?

Discretion still abounds, but Marcario immediately joined the board of Boulder, Colorado, plant-based meat startup Meati.

Patagonia ‘Ironclad’ Guarantee

Patagonia made news this week, moving into the fast lane to raise the bar even higher on brands that repair.

In the next three years, Patagonia wants to repair 100,000 items under its new ironclad guarantee. Via WWD.

Headlines

Higg Materials Sustainability Index

The Sustainable Apparel Coalition (SAC) use of the Higg Materials Sustainability Index — a form of fashion industry self-monitoring — is under credible threat of ‘greenwashing’ accusations.

At issue is the incomplete lifecycle being monitored by Higgs SMI.

Philippa Grogan of the fashion sustainability consultancy Eco-Age. “To represent how sustainable a product is, we need the assessment to go from midnight to midnight – so not just from cradle to shop, but from cradle to grave.”

Although H&M and Norrøna were the first brands to embed the rating system on their product pages, Nike, Primark, Walmart, Boohoo, Amazon and Tommy Hilfiger are among its 250 members.

Sustainability Seekers

Young, urban fashion consumers actively seek out sustainable options, but most shoppers remain neutral to the idea. In fact, many find it challenging to figure out what actually constitutes “sustainability,” with a long, complex list of potential factors to consider.

McKinsey takes a deep dive in the UK.

Mushroom Meat

Meati Foods the creator of Eat Meati™ juicy, delicious alternative whole-food proteins made from mushroom root, today announced it has raised $150 million in a Series C investment round. Via