As Skies Darken Over Amazon Rainforest, Stella McCartney & Greenpeace Go Full Throttle to Save It
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“I passionately believe we must act now,” Stella McCartney, environmental activist, luxury designers and sustainability adviser to LVMH says about her new Earth Day-launched capsule to support Greenpeace’s Act for The Amazon. (You can sign the petition here.)
The Stella x Greenpeace capsule collection features graphics inspired by vintage eco-activist designs on two T-shirts and two sweatshirts in pale blue and white marble colorways. This new collection is 100 percent vegan; each garment consists of soft, certified organic cotton, produced without pesticides or fertilizers.
Stella McCartney Cares Foundation will also make a donation to Greenpeace to support this vital iniitiative but also to celebrate the significance of Greepeace turning 50 this year and the Stella McCartney brand turning 20.
Stella called upon friends of the brand and people she admires, including Tamu McPherson, Jessie Andrews, Jayda G and Stéfi Celma, to photograph the pieces in different locations around the world. The designer produced this YouTube video explaining the full range and depth of the problem in the Amazon.
Ardent environmentalsit Paris Jackson also takes part in the campaign.
Brazilian Amazon Released More Carbon than It Absorbed over Past 10 Years
The Guardian reviewed Friday the study AOC shared in late March. The study looked at the volume of CO2 absorbed and stored as the forest grows, against the amounts released back into the atmosphere as it has been burned down or destroyed. Most reporting on the Amazon rainforest must be revised, as it’s no longer a carbon sink, but a net carbon emitter. This is a massive change in the global ecosystem.
Humans Have Turned the Amazon into a Net Greenhouse Gas Emitter: Study AOC Sustainability
“We half-expected it, but it is the first time that we have figures showing that the Brazilian Amazon has flipped, and is now a net emitter,” said co-author Jean-Pierre Wigneron, a scientist at France’s National Institute for Agronomic Research (INRA).
The study also showed that deforestation – through fires and clear-cutting – increased nearly four-fold in 2019 compared with either of the two previous years. Brazil’s president Jair Bolsonaro made an audacious offer to the Biden administration in advance of the recent virtual environmental summit, demanding $1 billion for the promise of reducing deforestation by 40%.
VOX reported on May 1, that a new analysis of satellite imagery shows some 430,000 acres of Brazil’s Amazon rainforest have been wiped out so far in 2021. According to a new analysis of satellite imagery by the Monitoring of the Andean Amazon Project (MAAP), an area roughly 30 times the size of Manhattan has been leveled already this year.
