Tom Berlin | Petra Reimann | The Pandorian / Predrag Pajdic for Vizeau May 2011

Tom Berlin is captured by Petra Reimann with artistic direction by Mustafa Sabbagh on location at the Adriatic Sea near Ferrara, Italy. In this visually arresting series of images, Tom wears new pieces from a swim collection designed by a superb style, culture & art The Pandorian / Predrag Pajdic for Vizeau, an American swim label. The collection is due out May 2011.

It’s interesting to see how this idea has come together. I originally posted the editorial because I adore Petra Reimann’s approach to photographing men. She applies female principles to marketing the male image.

Reading further into the story about The Pandorian, it will be interesting to follow their success in marketing products. Anne of Carversville is now working on its first exclusive jewelry collection. Our high quality reader (see web stats) will surely appreciate not only the hand-crafted beauty of the jewelry, but it’s ties to nature in the Amazon, women’s history (there’s a goddess involved) and women’s philanthropy.

Here’s to the success of The Pandorian selling bikinis to men. Anne

 

via homotography