Stella McCartney's Sexy, Eco-Friendly Collection for Green Cultural Creatives
/To use a phrase from London’s Independent newspaper, Stella McCartney defies the notion that ethically-minded, Cultural Creative luxury designers must live in “sartorial Siberia”.
Within the emerging Cultural Creative consumer population, we have a subdivide between ethically conscious, globally-minded, environmentally-concerned consumers who are vegetarian, PETA supporters and those who are not. (See: Honorary Smart Sensuality Designer Alber Elbaz at Lanvin.)
Stella McCartney is most certainly the world’s most successful vegetarian fashion designer. McCartney’s label, part of the Gucci group, is known for both sexiness and sustainability.
Because sustainability isn’t actually visible — in fact, Stella defies us to get a stinky-poo attitude about her green clothes — it’s accurate to say that Stella McCartney is known for designing highly wearable, beautiful clothes for Smart Sensuality women, who love fashion.
For Fall 2009, McCartney returns to her roots, moving away from her sportier collections of recent years (note that Stella’s sport collection is sold by Adidas).
If her sexy, sporting sensibility seemed more obviously eco, then Stella challenges our assumptions and expectations about fashion eco-beauty with her exquisite slip dresses and Smart Sensuality lace insets for Fall 2009.