Fashion and art photographer — and animal rights activist — Steve Lyon shares Aussie lingerie brand Pleasure State’s 2014 10th anniversary campaign featuring its Couture, white label and VIP brands.

Shot in Havana, Cuba, Pleasure State models are Yaya Kosokova @ Ford, Karolina Szymczak @ ONE Management, and Eva Doll @ Mc2 NYC.

Lyon uses his distinctive ‘night lens’ to create a sensual and erotic mood that remains luxurious and elegant. Masha Mandzuke @ Lalaland Artists styles the Pleasure State lingerie campaign with Sofie Khani as creative director./ Hair by Marco Testa; makeup by Steven Canavan @ L’AtelierNYC

Watch for Steve Lyon’s upcoming Kickstarter campaign dedicated to raising funds for a documentary that exposes the severity of the animal poaching crisis in Africa. The film has a special focus on saving the African rhino, first-up of five species headed towards short-term extinction if we don’t act. Here’s a five-minute teaser of Steve’s upcoming documentary ‘Something that Matters’.