Bella Hadid Fronts True Religion Denim Revival, Lensed By Boo George
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Manhattan Beach, Calif-based denim brand is betting on its second coming, tapping Bella Hadid as the new face of the brand. After emerging from bankruptcy late in 2017, True Religion says that Hadid is "the natural choice to meld the iconic essence of the braned with the modern view of its future."
An all-star creative team was assembled to shoot the fall campaign, which will begin appearing in media on Aug. 27 and in all store windows across the U.S. and U.K on Sept. 6. Photographer Boo George, stylist Mimi Cuttrell, and hair and makeup duo Jen Atkin and Mary Phillips created the imagery and looks to usher True Religion into a new era that honors the heritage of the brand.
“It was a great experience shooting an iconic denim campaign in Los Angeles,” Hadid said. “I grew up with True Religion and was excited to play a part of the brand’s next chapter.”
