Brooklyn photographers Julian Ungano + Tommy Agriodimas, aka U + A capture model Candice Huffine in their newest editorial 'Ahead of the Curve', styled by Sally Matthews for The Modist, December 2017./ Hair by Deycka Heidorn; makeup by Misha Shahzada

Images by See Management for Ungano + Agriodimas and Misha Shahzada

It's pure coincidence that we have back-to-back posts about modest fashion. But they work together well. In August 2017, Vogue called The Modist (pronounced mode-ist) the best example of "how chic modest clothing has become". The site is written in both English and Arabic.

The Modist is the brainchild of Ghizlan Guenez, who worked in finance for 15 years while splitting her time between London and Dubai. For her, shopping for modest clothing was a challenge, even in Islamic Dubai. “Yes, retailers cater to the expatriates and the people who are in the UAE who dress modestly, but mostly to the tourists who come from Russia and Europe,” she says. “So it actually is similar to shopping in London and Europe.” Now thanks to her site, modesty-oriented customers worldwide have a one-stop shop for luxury fashion.

Both Vogue's talk with Ghizian Guenez and Carine & Halima's BofFashion discussion define the concept of modesty in more personally universal terms and beyond the religious dictates of Islam or Conservative Judaism. Coupled with the launch of Vogue Arabia, and evolving norms around women's rights -- forwards and backwards -- the juxtaposition of modesty ad provocation and front and center in today's focus on women's fashion choices.

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