Mick Rock Shoots Gucci Cruise 2018 Campaign In Rome With An Eyeful Of Eclectic Talent

Gucci's creative director Alessandro Michele returns to his beloved Rome for Gucci's Cruise 2018 campaign. The eclectic eye-candy images feature a fashionable, creative talent gaggle of 'real people in real places -- often their homes' shot by British photographer Mick Rock. 

Barbara Alberti, Francesco Bianconi, Alessandro Borghi, Silvia Calderoni, Marina Cicogna, Lucio Corsi, Caterina de Renzis Sonnino, Ginevra Elkann, Francesca Romana Fontana,
Rosa Gambino, Sonia Hang, Miriam Leone, Gabriele Lepera, Betani Mapunzo, Chiara Mastroianni, Sofia Mattioli, Mosè Auer-Nozza, Fabrizio and Stefano Occhipinti, Giulia Salvatore, Valerio Sirna, Stefano Torossi, Lucrezia Valia and Matteo Zoppis are part of the campaign.

Rock gained fame documenting stars Syd Barrett, Lou Reed, Iggy Pop, Blondie, Talking Heads, the Ramones and the Sex Pistols, "in addition to being David Bowie’s official photographer during the artist’s Ziggy Stardust incarnation', writes WWWD. The photographer’s experience around trend-setting rock stars also included the creations of a range of memorable album covers, such as Lou Reed’s “Transformer,” Iggy and the Stooges’ “Raw Power” and Queen’s “Queen II.”

A short movie directed by Chuck Grant will be released both in 60-second and 120-second formats. The sensory-drenched collage centers on the campaign's talents and details of the collection juxtaposed with full-framed clips to multiple, old homemade movie-inspired takes -- all set to the soundtrack of Arthur Russell’s “Place I Know/Kid Like You” song.

"I got constant stimulation from the clothes," Rock said in a press release about the shoot process, "because they're so fabulous and they're colorful. And then of course there's the personality of Alessandro, who's an open, giving force!"