Eva Maierhofer and Ulrich Wolf started MAIWOLF in 2007 with the strong commitment to continuous experimentation and diversity in their images. This editorial ‘Lucy In The Sky’ was inspired by a well-known Beatles hit. 

We had the Beatles song “Lucy in the sky with diamonds” in the back of our heads while thinking about this project, particularly the line “climb in the back with your head in the clouds – and you’re gone”. We know about the drug-related interpretation of the song title, but to us the whole mood of the song has something rather pleasently innocent. So we wanted to put our model up in the sky, not up in heaven or up and away in some hippie-flavoured colour schemes. We wanted to do something very lightweight, floating and flooded with light, almost spherical.” via BT