BYREDO PARFUMS, a Stockholm-based company, launched a new fragrance M/MINK in collaboration with M/M (Paris) for Autumn/Winter 2010.

The new Eau de Parfum M/Mink is a collaborative effort between Stockholm based fragrance house BYREDO and creative partnership M/M (Paris). Michaël Amzalag and Mathias Augustyniak established M/M (Paris) in 1992 as an entity able to work across all creative fields such as art, fashion or music. 

M/MINK is created to first smell like ink, but then to become the spirit and soul of ink, so that the fragrance is writing messages under your skin. It’s very conceptual, we know. The website is beautiful.