Hao Zeng Flashes New East Asian Beauty & Individuality For Models.com

Photographer Hao Zeng captures a new wave of East Asian models that reflect the rise of inclusion in the modeling industry, meant to address exploding luxury markets in China, Japan and South Korea. Zeng shares the exclusive with Models.com, whose editor Irene Ojo-Felix argues correctly that inclusion and the rise of individuality on social media welcome and redefine beauty, rejecting exclusively European/American standards. Long hair, short hair, freckles, tattoos, piercings and a range of crème brûlée skin colors have redefined beauty standards in East Asia and around the world./ Hair by Cyndia Harvey; makeup by Frankie Boyd

Models Kiko Arai, Huan Zhou, Gao Jie, Manami Kinoshita and Zuoye are styled by Connie Berg in somber colors with graceful, architectural shapes.