South Korea's Gentle Monster Eyewear Joins Fendi In Unisex, Alien-Inspired, Futuristic Collab

Gentle Monster, a South Korean eyewear brand, has collaborated with Fendi on a GENTLE FENDI Capsule Collection of eyewear.

The collection promotes two unisex styles that marry innovative design and exquisite craftsmanship and opulence into two unique styles.

The first silhouette is aptly dubbed GENTLE FENDI NO.1 and combines the best of street style trends, boasting a small shape with eye-catching logos embellishing the tips of the frames. In contrast, GENTLE FENDI NO.2 provides a classic round shape that serves as an easy-to-wear look that can be paired with just about anything. The first style comes in black, blue and pink while the second comes in khaki, orange and yellow.

A stylistic campaign video that combines both fashion and art – the graphics highlight “merging and opposing futurism with an ancient feeling,” accompanies the project. Along with peculiar geometrical shapes of the alien-ish variety, the fictional environment is filled with classic architecture and pastel backgrounds. You can watch the full video campaign below.

Russia’s AES+F is a key artists collective supporting the GENTLE FENDI collab, creating both the video and in-store installations.

The Gentle Monster x Fendi GENTLE FENDI collection is slated to drop on May 7 at Fendi and Gentle Monster boutiques, as well as at select optic stores worldwide. In classic Gentle Monster fashion, the launch will also coincide with corresponding immersive installations in-store, made exclusively for the collaboration.