Kaia Gerber Launches OMEGA Trésor Watch After Peru Visit For Orbis International Flying Eye Hospital

In September 2017, Cindy Crawford's daughter Kaia Gerber and son Presley Gerber joined Cindy as brand ambassadors for OMEGA luxury watches. Cindy Crawford has worked with OMEGA for over a decade. On occasion, husband and dad Rande Gerber drops in for a family photo.

In these new black and whites shot by Peter Lindbergh, Kaia Gerber showcases Trésor, a collection of nine watches aimed specifically at women. The watches come in 36mm and 39mm sizes and are available in the brand's signature 18k rose gold case or stainless steel, with each piece adorned with 39 diamonds on the bezel. The collection is inspired by the original Trésor collection which was first launched in 1949, however these new pieces come with a custom mirrored caseback which the brand says is to give "women a reminder of who they are and the natural charisma they possess." 
 

Omega's Gerber Family Campaign

OMEGA ambassador Cindy Crawford with husband Rande Gerber and new Omega ambassadors Kaia and Presley Gerber, shot by Peter Lindbergh

When OMEGA announced in October 2017 the addition of Crawford children Kaia and Presley, photographer Peter Lindbergh captured the whole family on Malibu Meach

Kaia and Presley Gerber fronts OMEGA Watches campaign

Kaia and Presley were officially welcomed as ambassadors at the September 29 opening of OMEGA's 'Her Time' exhibition in Paris, where they joined both their parents on stage.

"We have always considered our Omega ambassadors to be family, so to now be working with Cindy's children is very special," said Raynald Aeschlimann, president and CEO of Omega. "We have known Presley and Kaia for a long time and I'm always impressed by their abilities and personalities. It's truly exciting to have their fresh creativity and young exuberance on our side."

Presley and Kaia Gerber, Cindy Crawford and Rande Gerber at OMEGA 'Her Time' exhibit in Paris. 

Raynald Aeschlimann, president and CEO of Omega with ambassador Cindy Crawford.

"My kids have been involved with Omega since they were little – they've been unofficial ambassadors for almost 10 years," Crawford said at the launch of the Gerber family campaign in Paris. "We went to the Olympics with Omega, we've traveled to Beijing and Hong Kong and Vancouver. I also went on a trip to Peru with Kaia to see the work that Omega does with Orbis (a leading eye health charity). It was an amazing experience for her. It's not just modelling watches, my relationship with Omega runs much deeper than that. I've been with them for such a long time now that it's like I've been married to them longer than I have my husband."

On her trip with Kaia to Peru, joining OMEGA to visit the Orbis International Flying Eye Hospital, Cindy Crawford filmed a followup documentary called 'The Hospital in the Sky'. 

"At the local airport the baggage handlers await a unique visitor. An aircraft unlike any other in the world. An aircraft that can perform miracles. The Flying Eye Hospital can perform miracles." ~ Cindy Crawford

CNN's Vital Signs with Dr. Sanjay Gupta visited the Orbis Flying Eye Hospital on location in Cameron a few days ago. Take a look at this world-class flying eye hospital.