Italian appertif Campari enlists Penelope Cruz for its 2013 calendar titled “Kiss Superstition Goodbye”. In the twelve images, the Spanish actress confronts taboo elements including black cats, broken mirrors and open umbrellas indoors — and lives to tell about it. Kristian Schuller photographs Penelope in vivid red luxury designs from leading fashion houses such as Emilio Pucci and Salvatore Ferragamo, as well as jewelry by Chopard.