Britney Spears Gets New Attitude, Lensed By Peter Lindbergh For Kenzo La Collection Momento Spring 2018

The 1980s were a mixed fashion bag for Britney Spears. "I used to wear big bows on top of my head," the pop star said on the eve of her first luxury fashion campaign debut. "I mean, ugly was the way to go in the '80s, it was all just completely obnoxious -- but there was also something so refreshing about that and the fact that we didn't care what anyone thought about our clothes."

When Kenzo's creative directors, Carol Lim and Humberto Leon, reached out to Spears about becoming the face of their second nostalgia-based La Collection Momento for Spring 2018, the star was game. The collection is a tribute to the debut of Kenzo Jeans in 1986. 

Britney Spears, now a 36-year-old working mom of two, shines brightly in the campaign shot on location in Los Angeles by Peter Lindbergh. “This collection is very youthful,” says Spears. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.”

Spears insists that the Kenzo campaign has inspired a new inner outlook to embrace more playfulness in her wardrobe. “It’s tricky because as a mother, you don’t take as much risk with your style,” she says. “I think when I was younger I took so many risks and really went for it. There was no planning what I wore, and it was like, okay, I am just going to put on the most outrageous thing. I think as a mother you hold back from that out of fear of embarrassing your kids and out of respect for them.”

Just maybe she's taking this fashionable mom thing way too seriously, Spears reflects. There's nothing like a Kenzo cropped denim jacket, thigh-high lace-up boots, a logo sweatshirt and baseball hat to launch her new fashion attitude.