Josie Clough Flashes Maya Stepper In Waikiki For Billabong X 'It's Now Cool' Collection

It was at the Billabong Pipe Masters Event when the Aussie surfer brand hung out with Perth-born, Bondi-based photographer Josie Clough, who made big waves as a new photographer for Sports Illustrated's famed Swimsuit edition. SMH argues that Josie Clough, who also founded an online swimwear site It's Now Cool, is on track to become this generation's Helmut Newton. 

"A partnership between an iconic surf brand and a progressive swim photographer seemed almost too good to be true. After months of research and designing we came up with the 10-piece collection based around the very heart of both iconic brands; our love for swim and the sea," writes Billabong. 

The dream team, bringing together model Maya Stepper, photographer Josie Clough and Billabong X headed back to Waikiki, on the island of Oahu in Hawaii, with its vintage vibe and beach paradise sand. The results are delicious angel food cake!

Images via See Management.