Models Malaika Firth and Sophia Ahrens are lensed by Laura Jane Coulson in ARKET Sustainable Swimwear 2019 campaign.

Simple, direct. Who is ARKET? Somehow we missed it. But of course! Google takes me to H&M Group.

ARKET is a modern-day market offering essential products for men, women, children and the home. ARKET’s mission is to democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time. ARKET opened its first store on Regent Street, London in August 2017 as well as online in 18 European markets. Today ARKET has 16 stores in the UK, Sweden, Germany, Denmark, Belgium and Netherlands. The head office and design studio are located at Maria Skolgata 83 in Stockholm.

ARKET: Carefully Made

“The concept of long-lasting design has been at the core of ARKET since we began developing our first collection,” writes ARKET. “We put effort into sourcing durable and sustainable materials, and we collaborate with skillful suppliers around the world to create high-quality products that can be used and loved for a long time. “

Let’s look at ARKET Swimwear online. The material for each suit has a prominent button saying RECYCLED MATERIAL. Example suit is made from ECONYL® yarn derived from nylon waste and recovered fishing nets.

Much of the shoppable online real estate is organized around the SELECTED MATERIALS: “A Growing collection of responsible and sustainable sourced fibres.” See Selected Materials.