Elsa Hosk Fronts Logan Hollowell's 2019 Campaign; Designer Opens Shop Near Venice Blvd
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Top model Elsa Hosk fronts LA-based Logan Hollowell’s 2019 jewelry campaign, lensed by Zoey Grossman. Founder Logan Hollowell moved to Los Angeles at age 17 to pursue a career in the fashion industry. Just eight years later, Hollowell launched her first collection designed to take wears back to our natural nature of being — looking up at the night sky or being playful wearing fish earrings.
Hollowell’s luxury adornments have charmed Rihanna (who has worn the Diamond Tusk Ring), Jennifer Lawrence (who has been spotted in the Diamond Constellation Ring) and model Behati Prinsloo (who wears the Third Eye Ring, the Diamond Constellation Necklace and the Ursa Major Split Studs, to name just a few) writes The Hollywood Reporter.
They are deliberately delicate and minimalist, and designed for layering. Go ahead and pile it on! Hollowell told LA Magazine in 2015.
THR dropped into the designer’s new shop for an opening night party. Emmy-nominated set designer Anton Goss is also a partner in the low-profile jewel just off Abbot Kinney Boulevard in Venice.
From left: Kat Rudu, Anton Goss and Logan Hollowell via THR
Tucked away behind the luxury stationery boutique Urbanic Paper, the space allows Hollowell’s store “to be rare and a little more hard to find — we're not in major retailers for a few reasons,” she explains. “We like to be special and keep the integrity of our product and the magic behind it preserved,” which is what drew her and business partner Caroline Cronin to take a chance on the hideaway-like space. The owners of Urbanic Paper introduced her to Goss, and the two “just hit it off. We have this spiritual connection — we’re kindred spirits,” says Hollowell.
Logan Hollowell’s new shop in Venice, Ca.via THR
Goss is also the founder of interior and landscape design shop Acme 5, which has locations in Pacific Palisades, Santa Monica and Yucca Valley.
The 1,000-square-foot shop stocks Hollowell’s full collection of 18-karat yellow, white and rose gold jewelry, including her best-selling engravable Sunshine necklaces ($400 to $975 and up), which are also favorites among Hollywood clients; her Constellation range of rings, earrings and necklaces ($215 to $2,950); and her line of Alchemy Coin Charms ($695 to $1,750), which can be mixed and matched to create personalized bracelets and necklaces.
Hollowell adds that the Eye of Protection Coin is also popular among starry clientele: “It’s this hand-carved, 18-carat gold, diamond-encrusted coin. It's just like a totem, a kind of protection piece — and we know that Hollywood needs their protection."
Coming soon to shelves is her new numerology line, which is “another facet of spiritual awakening” that helps wearers discover their “life path number" and what that says about "their purpose here on Earth.” And jewelry collectors (or luxury-loving cosplayers) who are fascinated with all things otherworldly can also snap up Hollowell’s Thor: Ragnarok Collection ($115 to $850), her collaboration with Marvel Studios inspired by the superhero god played by Chris Hemsworth in the 2017 pic.
Hollowell says her jewelry’s cosmic and artisanal aesthetic as well as her “thoughtful and metaphysical” designs are what caught the attention of team Marvel. The designer references future collabs but doesn’t say whether the femme-created ‘Captain Marvel’ is among them.
“In a lot of their films, there's so much deep philosophy and wisdom that people don't really always notice on the forefront or below the surface, like with the Infinity Stones, there are a lot of deep metaphors,” much like her esoteric jewelry, she says.
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