Eye: Versace x Kith Collab Launches February 15th With Bella Hadid Starring In Campaign Lensed By Pierre Toussant
/Kith partners with iconic fashion house Versace to launch a collaborative collection that channels the Italian label’s signature opulence through Kith’s trademark lens. Supermodel Bella Hadid is center stage, styled by Clare Byrne for images by Pierre Toussant./ Hair by Jen Atkin; makeup by Mary Philips
Kith x Versace releases Friday, February 15th, at all Kith shops and at 11AM EST on KithWomen.com. The collection will also release at select international Versace flagship stores.
The collection taps into Versace’s incomparable archive of prints and silhouettes, as Kith reimagines designs for the first time with their own unique interpretation. Over 100 styles — spanning men’s and women’s apparel, footwear, and accessories — comprise the collection. This important collaboration also marks the very first time Versace’s Medusa logo has ever been redesigned. The Kith logo is now placed across the eyes.
The apparel silhouettes in the collection were designed by Kith, while the luxurious fabrications were handled by Versace, thus yielding a truly collaborative final product. The products are produced in Italy and feature a wide-range of custom-milled fabrics, including silk, satin, velour, nylon, fleece, and more. Each piece of hardware was made custom as well to feature co-branding.
In late 2017, the New York Times wrote an in-depth profile of Kith founder Ronnie Fieg, a proud product of Benjamin N. Cardozo High School in Queens, which he attended. In the course of seven+ years, Fieg has turned a pair of 800-square-foot sneaker shops into one of America’s most talked-about independent brands.