Photographer Willy Vanderperre captures Prada 365 Pre-Fall 2018 Industreality ad campaign, styled by Olivier Rizzo and starring Anok Yai, Kris Grikaite and Fran Summers. The Pre-Fall 2018 collection combines the functional with the feminine.

“Captured by Willy Vanderperre in the fictitious factory set of the ‘Prada Warehouse’, these images play with the notion of the ‘manufactured’ – the created and the creative; the imagined and the imaginary; to make and to make-believe. This striking, heightened scenario, bathed in surreal, cinematic Technicolor – another expression of fantasy – is an interplay on the visual vocabulary of invention and reinvention. In these stills, the reality is found in the personas of the trio of models – Kris Grikaite, Fran Summers and Anok Yai – who people these shots and whose distinct personalities shine through the images.“