Glen Luchford Eyes Gucci's Fall/Winter 2017 Campaign As Intergalactic Sci-Fi Fantasy

On Tuesday, after a long tease of its upcoming Glen-Luchford-shot Fall 2017 campaign, humanoids, aliens, robots and earthlings came together. Gucci unveiled the short film #gucciandbeyond, a montage rich in 'Star Trek' references and “motifs from sci-fi of the 50s and 60s,” according to the description on Instagram. Gucci’s latest menswear and womenswear collections reinforce fall's fashion message. W Magazine writes:

The campaign pushes Gucci’s Fall 2017 collection farther into space than even its runway managed. Alessandro Michele showed his massive, co-ed presentation in a neon-lit plexiglass tunnel, soundtracked by Jóhann Jóhansson’s “The Rocket Builder,” a song that also featured prominently in the Netflix science fiction series The OA. In the Glen Luchford and Christopher Simmonds-devised video, Michele’s futuristic vision finally gets the set pieces it deserves. And, it turns out, aliens wear Gucci pretty well.

Introducing the Gucci Fall Winter 2017 film campaign. Motifs from sci-fi of the 50s and 60s appear in the video alongside a Star Trek inspiration and the men's and women's collections designed by Alessandro Michele. Director: Glen Luchford Art director: Christopher Simmonds Star Trek elements courtesy of CBS TM & © 2017 CBS Studios Inc.

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