Cara Delevingne Dazzles In 'Shimmer in the Dark' By Lorin Askill For Jimmy Choo Resort Spring 2018
/Top talent Cara Delevingne gets a mega dose of glam, holiday spirit, channeling '70s styled in a fabulous campaign for Jimmy Choo resort's 2018 collection. From the crystal embellished ‘Maine’ to the glittery ‘Hanover’, the footwear featured in 'Shimmer in the Dark', shot by Aussie filmmaker Lorin Askill, delivers one of the best Jimmy Choo campaigns in years.
The brand's creative director Sandra Choi's collection of 'dancing Choos' hits the high mark, with Cara Delevingne delivering a sultry but spirited femme glamour that's totally fresh. The LA Times writes:
“This season isn’t about one look, it’s about the many ways a woman might dress up for a night on the city — but always with a playful allure. The shoot and film both perfectly capture the sense of anticipation and infectious energy that a night out can bring. It’s important for us to show the fun side of the brand, I just wanted to have a big celebration,” said Choi, adding that she was drawn to Delevingne’s fun-loving yet glamorous attitude, which personifies the collection.
Pierre Dennis, Jimmy Choo’s chief executive officer, is in high spirits heading into 2018. “We have big projects coming up to develop the brand further, after being bought by Michael Kors. Our shareholders want to push ahead.”
This Jimmy Choo vision could be a rare example of customers and shareholders being on the same page.