One of the world's most luxurious lingerie brands as a new creative director. La Perla remains best known for its glamorous bras, panties, corsets and slip dresses, but Julia Haart wants to reformulate the brand's ready-to-wear offering.

“What we’re trying to do with this ready-to-wear collection is to bring something newer to the market. I think women want a new choice, and what I mean by that is I think women have been told their entire lives that you have to suffer for beauty. Well, I don’t believe in that, and I would like to give women a new choice,” she began. “I thought about all the things that bother me about clothing, like those pieces that you just have so much difficulty finding that I would call the essentials of any woman’s wardrobe, and that’s what I geared this collection toward. I thought of the items that I had a hard time finding or that never fit well, like a white button-down shirt that stays and doesn’t move, isn’t cut for a man or is too tight—just those simple basics!”

Haart's vision has elements of Donna Karan's original philosophy -- granted not the perfect white shirt -- but a sense that women can be sensual in a suit.

“I love that La Perla has this sexy, sensual kind of image, and I certainly would never want to change La Perla’s DNA. My idea is that you can embrace your femininity and it doesn’t have to be only in your undergarments. If you’re wearing a suit, a dress, it should be molded to a female form while still being professional, beautiful, chic, elegant—one does not negate the other,” she said.

Haart is such a believer in comfort that she developed proprietary arch molds for hiding gel insoles inside her sexy heels.

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