Lana Del Rey the New Face of Jaguar’s F-Type Sports Car
/
In choosing songstress Lana Del Rey to be the face of Jaguar’s new F-Type roadster sports car, Jaguar’s global brand director Adrian Hallmark thinks a picture of the car in unnecessary. “The allure of Jaguar is in large part due to its duality,” said Hallmark. “She has a unique blend of authenticity and modernity, which are two values we believe are shared with Lana in her professional achievements.”
New editorials featuring Del Ray and the F-Type will be released in the coming weeks. For now, we share a stock image of the car destined to help Jaguar regain brand hipness in the luxury car market.
