H&M's Eco-Friendly Conscious Collection Launching April 14, 2011

Fashion leader H&M launches its H&M Conscious Collection for Cultural Creatives and Smart Sensuality types on April 14th. We imagine that even a few Modern values, fashionista types will jump onboard, buying into H&M’s new ongoing range of greener and eco-friendlier clothes made from organic cotton, organic linen, recycled polyester, and Tencel, a renewable materials produced with minimal environmental impact.

“It’s no longer just about organic cotton,” said H&M’s head of design Ann-Sofie Johansson in a statement. “The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics.” via Racked, who features the whole LookBook.