Former 007 actor Roger Moore has succeeded in his PETA campaign to persuade Selfridges to stop selling foie gras. The campaign is a twist for PETA, which typically relies on more controversial tactics to spread their messages.

In the case of foie gras, perhaps the video says it all. No naked ladies are required to force Selfridges and Brits to acknowledge the inhumanity of eating foie gras … if the story is true, that the force-feeding process is totally inhumane.

There is debate around the facts of foie gras force feeding.

“Force-Feeding Birds Is Cruel, Not Yule,” reads the ad which has been devised by campaign group People for the Ethical Treatment of Animals (Peta). “Torture in a tin” sums up the ad strategy.

To deliver the foie gras delicacy on human dinner plates, birds are force-fed swollen grain, usually maize, over an 18-day period, with a long metal tube down their throats. About 4 pounds of grain mixed with fat are pumped into the birds’ stomachs two or three times daily.

The fowls’ livers are swollen to 10 times their normal size, making them ready for human consumption. It seems that both sides agree with the facts of the process.

Think of foie gras as food waterboarding for fowl, although the vet in Anthony Bourdain’s video, says that we’re erroneously applying human physiology to duck and goose gullets. With diagrams and scientific explanations of duck physiology, Bourdain says that PETA is misleading the public.