As a rule, AOC doesn’t publish ad campaigns — unless they are truly inspiring. This one qualifies as front page material and features a new player in the fashion business Áslaug Magnúsdóttir. Model Karlie Kloss is lensed by Cedric Buchet for Moda Operandi, “an expertly curated selection of in-season items from both established and emerging designers worldwide.”

Dubbed “fashion’s fairy godmother” by Vogue and named one of the 100 Most Creative People in Business 2012 by Fast Company, Áslaug brings business acumen and a distinctive eye for style to the company. Prior to launching M’O, Áslaug co-founded TSM Capital with retail legend Marvin Traub. Previously, Áslaug was Head of Venture Business at Baugur Investment Company and worked as an Engagement Manager at McKinsey & Co. Áslaug’s career began in Iceland, where she was a corporate and tax attorney at Deloitte. A Fulbright Scholar, Áslaug holds an MBA from Harvard Business School, an LLM from Duke University School of Law, and a degree in Law from the University of Iceland.

Lisa Houghton is the makeup artist in this visually-arresting, inspiring campaign. ~ Anne