Vogue reviews Edun's Fall 2018 presentation, writing that in Nairobi, Kenya, "you're only as awesome as your boda boda." The wilder and crazier your motorcycle taxi wheels, the more stylish you are in Nairobi. The inspired embellishment of boda bodas worked its way into Edun's Fall 2018 collection, which got a big boost from two of the industry's greats: Helena Christensen and Christy Turlington.

Black Panther star Danai Gurira showed off bold, exuberant colors against the backdrop of a pastel pink boda boda.

Vogue writes:

The Edun team’s dedication to sustainability and their work with artisans in Africa is incredibly impressive. For Fall, they continue their collaborations with the Ethical Fashion Initiative in Burkina Faso and Weavers Worth in Kenya. Also impressive is the fact that Edun remains without a single design figurehead. They operate with a design team and of course, with creative input from founder Ali Hewson. Though there are many cooks in the kitchen, whether that kitchen is in Africa or the U.S., Edun continues to churn out astutely chic collections with focused throughlines. Their ready-to-wear is fairly straightforward—wearable outerwear, comfortable trousers and shirting, easy dresses. But when inspired by their journeys through Africa and crafted by the men and women who live there, the Edun wardrobe becomes something truly special.

In 2009 LVMH took a stake in Edun, founded by Ali Hewson and her husband Bono in 2005. Helena Christensen is bff with Hewson and an integral member of the Edun spiritual/artisan-inspired design mindset. Helena and Ali first met in 1993 when the Danish beauty first modeled in Hewson's show for the Irish Society for the Prevention of Cruelty to Children at the Point in Dublin.

Now a professional photographer, Helena frequently turns her lens to Bono's U2 band and to her role working as an ambassador with the United Nations High Commissioner for Refugees. Christy Turlington and husband Ed Burns frequently join the party, as do Trudie Styler and Sting. The Edun lookbook images were shot in New Orleans, presumably by Christensen.

Turlington's support for sustainable fashion was also front and center this morning with the launch of H&M's new 2018 Conscious Collection, inspired by the art of Karin Larsson. Speaking of "fashion and sustainability", Turlington Burns tells Vogue that the statement "Is no longer a contradiction in terms."

Besides being an exemplar of elegance and eco-consciousness, Christy is a champion of women through her nonprofit Every Mother Counts.

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